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BBM Insights


HUNTER: Celebrating New Store Openings in Shanghai and Kuala Lumpur
December 13, 2024 HUNTER, the iconic British lifestyle brand, is making waves with the grand openings of two incredible stores: one in...
Raven Wong
Jun 233 min read
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How BBM Helps GAP Become More Culturally Relevant in China
April 19, 2024 Making a brand culturally relevant in China involves understanding the dynamic and evolving landscape of Chinese consumer...
Raven Wong
Jun 232 min read
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Luxury Livestreaming Reimagined: How Baozun X Max Mara Set New Records on Douyin (China’s TikTok)
Overview The luxury industry is at a pivotal moment as digital commerce reshapes consumer engagement. Baozun and Max Mara embarked on an...
Raven Wong
Jun 233 min read
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