The energy of opening day may be behind us, but the story is only just beginning. Located in the heart of Shanghai at Jing’an Kerry Centre, our new concept pop-up store brings the spirit of Sweaty Betty to life—where movement, style, and community come together under one roof. From our iconic Power collection to the latest Spring/Summer arrivals, visitors can explore performance-driven pieces designed to move with confidence. Bold prints, flattering silhouettes, and versatile

Three years ago, BBM embarked on a new chapter with GAP China—one built on a simple belief: global brands can thrive in China when they combine the strength of their heritage with a deep understanding of local consumers. Today, that belief has been validated. As part of Baozun Group’s 2025 results, GAP China achieved an important milestone: its first profitable quarter and a return to sustained growth. The achievement comes alongside a landmark year for Baozun (NASDAQ: BZUN；H

Spring isn’t just a season of growth— it’s a moment to grow stronger, together. This time, it’s not just about breaking a sweat. It’s about showing up—for yourself and for each other. Here, there’s no perfect body, no pressure to perform. Just a community of strong women choosing to push forward, side by side. We run together. We train together. We rise together. This spring, let’s move, sweat, and build something stronger—together. See you on the field.

BBM BRANDS

HUNTER has opened new offline stores at MixC malls in Jinan and Chengdu, continuing its retail expansion in China. Built around the idea of “British urban style in harmony with nature,” the stores blend clean city design with natural touches, using signature brand colors, glass storefronts, and greenery. The stores feature scene-based displays that showcase HUNTER’s full product range, from rain and snow boots to apparel and accessories. The layouts are designed to fit both c

Gap has opened its new concept store, Blues New Wave , at Century Link in Shanghai. The store offers a fresh shopping experience inspired by vinyl records and the stories behind music. Its layout follows an A/B-side concept, mixing classic Gap styles with new ideas across four main product areas: denim, khaki, logo pieces, and kidswear. Launched as part of Gap’s localization strategy after Baozun acquired the brand’s Greater China business, the store brings together music, fa

Winter holds endless possibilities — and every one of them begins where your footsteps take you. This season, HUNTER invites you to explore deeper, colder, and further. From snow-covered forests to frozen lakeside trails, the journey unfolds along the edges of wind, temperature, and terrain — where curiosity leads and instinct takes over. With HUNTER by your side, every step becomes a declaration of adventure. Born to Explore From the quiet depths of ancient snow forests to

Don't sweaty it!

Launching alongside the brand’s Autumn/Winter collection , Sweaty Betty opened a limited-time immersive pop-up space on Level 6 of iapm , bringing its core philosophy “Don’t Sweat It” to life and creating a new gathering point for the brand’s global Sisterhood community in China. Visit us from now until March 2026 📍 Pure Yoga Shanghai iapm Studio Pure Yoga, Unit 615, Level 6 iapm Mall, 999 Huaihai Middle Road Huangpu District, Shanghai

December 13, 2024 HUNTER, the iconic British lifestyle brand, is making waves with the grand openings of two incredible stores: one in Shanghai’s bustling Raffles City and the other in Kuala Lumpur’s prestigious The Starhill KL. These new spaces are not just stores—they’re immersive experiences that reflect HUNTER’s creativity, inclusivity, and commitment to sustainable living. Shanghai Raffles City: A Vibrant Hub of Urban Outdoor Lifestyle HUNTER’s new flagship store in Sh

April 19, 2024 Making a brand culturally relevant in China involves understanding the dynamic and evolving landscape of Chinese consumer...

Overview The luxury industry is at a pivotal moment as digital commerce reshapes consumer engagement. Baozun and Max Mara embarked on an ambitious livestreaming initiative on Douyin, achieving remarkable results: over 10 million RMB in GMV , a 40.7x increase in viewership , and a 51.3x surge in brand followers . This case study examines the strategic approach, execution, and impact of this pioneering campaign. Challenge Luxury brands have historically relied on exclusive,