Winter holds endless possibilities — and every one of them begins where your footsteps take you. This season, HUNTER  invites you to explore deeper, colder, and further. From snow-covered forests to frozen lakeside trails, the journey unfolds along the edges of wind, temperature, and terrain — where curiosity leads and instinct takes over. With HUNTER  by your side, every step becomes a declaration of adventure. Born to Explore From the quiet depths of ancient snow forests to

Don't sweaty it!

Launching alongside the brand’s Autumn/Winter collection , Sweaty Betty opened a limited-time immersive pop-up space on Level 6 of iapm , bringing its core philosophy “Don’t Sweat It”  to life and creating a new gathering point for the brand’s global Sisterhood  community in China. Visit us from now until March 2026 📍 Pure Yoga Shanghai iapm Studio Pure Yoga, Unit 615, Level 6 iapm Mall, 999 Huaihai Middle Road Huangpu District, Shanghai

December 13, 2024 HUNTER, the iconic British lifestyle brand, is making waves with the grand openings of two incredible stores: one in Shanghai’s bustling Raffles City and the other in Kuala Lumpur’s prestigious The Starhill KL. These new spaces are not just stores—they’re immersive experiences that reflect HUNTER’s creativity, inclusivity, and commitment to sustainable living.   Shanghai Raffles City: A Vibrant Hub of Urban Outdoor Lifestyle HUNTER’s new flagship store in Sh

April 19, 2024 Making a brand culturally relevant in China involves understanding the dynamic and evolving landscape of Chinese consumer...

Overview The luxury industry is at a pivotal moment as digital commerce reshapes consumer engagement. Baozun and Max Mara embarked on an ambitious livestreaming initiative on Douyin, achieving remarkable results: over  10 million RMB in GMV , a  40.7x increase in viewership , and a  51.3x surge in brand followers . This case study examines the strategic approach, execution, and impact of this pioneering campaign. Challenge Luxury brands have historically relied on exclusive,