Asia: A Market Transformed — And Still Transforming
For international brands, Asia, specially China, has long been a land of opportunity. But the rules of the game have changed, and so must the playbook.
The era of "Intelligent Partnerships"
The future belongs to brands bold enough to adapt and smart enough to partner — those that move at China speed, embrace technology, and stay truly relevant to the local consumers.
Welcome to the NEW ERA
Welcome to BBM
BBM is dedicated to forging ”intelligent partnerships”
with international premium brands to help them navigate, establish and accelerate the Chinese and Asian market, more deeply connect with local consumers, and
unlock a new phase of growth.
360° Brand Management
Driven by Technology
Local for Local
Technology is not an add-on, but the foundation.
Our strength lies in combining deep local market expertise with tech-powered operations, enabling us to drive every aspect of a brand’s success in China and Asia.
Technology sits at the core of how we operate, powering smarter decisions, faster execution, and seamless integration across physical and digital channels.
360° Intelligent Partnership
This is what sets BBM apart.
360° brand management that adapts to any business model, while remaining anchored in our tech-first advantage.
Strategy & Tactics
Product Development
Branding & Marketing
Supply Chain & Logistics
Retail & EC Operations
Technology Empowerment
Strategic Positioning
DEDICATED TO
ASPIRATIONAL LIFESTYLE BRANDS
We target aspirational lifestyle brands in the premium segment, focusing on apparel, footwear, and accessories across Greater China and Southeast Asia.
The best lifestyle brands become A way of life and cultural symbols and enable to gather a community around them.
Our brands
