China: A Market Transformed — And Still Transforming
For international brands, China has long been a land of opportunity. But the rules of the game have changed — and so must the playbook.
The era of "Intelligent Partnerships"
The future belongs to brands bold enough to adapt and smart enough to partner — those that move at China speed, embrace technology, and stay truly relevant to the local consumer.
Welcome to the NEW ERA
Welcome to BBM
BBM is dedicated to forging ”intelligent partnerships” with international premium brands to help them de-risk the Chinese and Asian market, more deeply connect with local consumers, and unlock a new phase of growth.
360° Brand Management
Driven by Technology
Local for Local
Technology is not an add-on, but the foundation. Our strength lies in combining deep local market expertise with tech-powered operations, enabling us to drive every aspect of a brand’s success in China and Asia:
From strategic planning and brand building, to retail and e-commerce operations, logistics, and data-driven fulfillment.
Technology sits at the core of how we operate — powering smarter decisions, faster execution, and seamless integration across physical and digital channels.
This is what sets BBM apart:
A 360 intelligent partnership that adapts to any business model, while remaining anchored in our tech-first advantage.
Strategic Positioning
DEDICATED TO PREMIUM LIFESTYLE BRANDS
We target mid-end and premium consumer lifestyle brands in the apparel, footwear and accessories in Greater China & Southeast Asia.
The best lifestyle brands become A way of life and cultural symbols and enable to gather a community around them.